Who Is Neil Struass (aka Style)?

Neil Straus is perhaps the MOST recognised "Pick-Up Artst" in the world today.

His meteoric rise to the top of the dating world began with his journey into the underground seduction community.

This story was chronicled in his New York Times Bestseller The Game.

Neil, better known to some by his Pick-Up Artist alias, Style, has recently gained even more fame through the release of a $3,799 DVD course that taught a lucky 375 guys his infamous Annihilation Method.

All 375 copies sold out in around two and a half hours, bringing 'Style' in another almost $1.5 million.

Neil's friends Mystery and Steve Piccus also appeared on The Annihilation Method, teaching their own seduction methods.

Although the Annihilation Method is completely sold out (never to be offered again...), Style now runs the StyleLife Academy, an innovative approach to teaching his methods of seduction.

Strauss has written several titles in addition to The Game, and recently released 'How To Make Money Like a Pornstar'.